Let’s assess the situation: we asked around the social networks. What do people with different types of disabilities experience day-to-day when they go shopping? We wanted to find out what barriers they encounter, how they deal with them and what they expect from the retail industry.
Wide aisles, a lot of room between the shelves, non-slip flooring and easy-to-read price tags – this is especially important for senior citizens and persons with disabilities when they shop. But in the real world, things are often very different: shopping carts that are hard to maneuver, narrow checkout aisles or undersized dressing rooms are all too common.
First, the good news: technically, there should only be winners when it comes to this subject. Providers of accessible websites service the largest possible group of customers and generate the most sales. However, many people need to overcome obstacles in using most websites. This means all parties lose – both the webshop operators and users.
Everyday shopping experience should be easy to handle and as accessible as possible for all customers. Whether for parents with buggies, people with disabilities or seniors. We had a closer look at a supermarket in Wuppertal, Germany – called akzenta. Here the "employee" is a basic factor for accessibility.