Supply and demand determine markets – this also applies to the fashion industry. In theory, it is supposed to be. Yet a look at fashion for people with disabilities quickly reveals that many needs of physically impaired customers are not being addressed and met. Now more and more designers want to change this.
Whether it is classy or casual, plain or flashy – people are not just expressing their current disposition, but also their personality with their clothes. The choices on the market are many, since it typically offers something for everybody. But is this also true for people with disabilities? What do they expect from today’s fashion?
Aesthetic fashion garments for people with disabilities is still a niche market with only little recognized potential. This is why a European network wants to make sure that manufacturers, researchers and the target audience itself work together on developing intelligent and affordable solutions in an interdisciplinary and cross-industry fashion. Aesthetics and functionality are intended to be equally connected and therefore enrich the market.