Taiwanese common booth in Hall 3; © beta-Web/Stöter
At REHACARE 2015 the Taiwanese exhibitors are the third biggest exhibitor group after Germany and China, with a number of 51 exhibitors. We talked to Gerd Keim, Kaigo Co., Ltd. who is responsible for Messe Düsseldorf in Taiwan about the current development of auxiliary means in the Asian country and the meaning of REHACARE for Taiwan.
Mr. Keim, how is the industry of auxiliary means and medical devices generally developing in Taiwan?
Gerd Keim: Along with the aging society, companies are very positive about the rehabilitation industry (including auxiliary means and medical devices) in the future and they think the demand will still rise, especially companies manufacturing and selling power wheelchairs, power or mobility scooters and nursing aids. But they also know that they have to enhance their own products to meet the changing needs and to stay competitive.
Some companies that produce parts and components told us that the inquiries that they received from medical bed and medical desk suppliers are increasing. That is encouraging them to widen their participation with auxiliary means and medical devices.
Which main products do the Taiwanese exhibitors present?
Keim: The main products shown by the majority of Taiwan exhibitors are mobility and walking aids. But also products covering the fields of accessible living, nursing care for in-patient and homecare, physical training, physiotherapy and occupational therapy are equally well presented. Several exhibitors show daily living aids and clothing as their main products.
What highlights can you recommend for the visitors?
Keim: While the first time-exhibitors are excited about attending REHACARE, we are also excited about the sparkle they will bring to the market through the fair. For example, this year the leading supplier of adjustable gas lift/gas strut in Taiwan (Wan Der Ful Co., Ltd.) has joined us. We also have an exhibitor who provides an electric power trike for wheelchairs which can be applied to all wheelchairs (Zhong Ying International).
Regular exhibitors will bring out their new products at REHACARE as always. Take Heartway Medical Products Co., Ltd. for example: They develop new products and present them first time to the related industry.
What makes this fair that interesting for the Taiwanese exhibitors?
Keim: REHACARE attracts Taiwan exhibitors for many reasons. They are aware that REHACARE is the leading and the biggest fair in the industry, which can help them to reach buyers from all over the world.
Our regular exhibitors experienced that the quantity and the nationalities of visitors at REHACARE are much higher than at the other fairs which satisfies and encourages them to participate every year. 65 percent of the Taiwanese exhibitors have participated before which is proof of their satisfaction.
First-attending exhibitors had heard about REHACARE from their business partners who had visited before. They were convinced onsite it is the right fair for them, so they decided to exhibit this year. Taiwanese companies who would like to create business in Europe consider REHACARE as their first option, too.
REHACARE is also the platform where they can feel the market pulse, learn about trends in the world and benefit their research and development aspect. For exhibitors offering parts or accessories, REHACARE is the fair where they can find more clients who produce wheelchairs or rehabilitation related products. At the fair they can find out clearly what clients want. Exhibitors also consider the size of the show just suitable because their clients can easily find them by walking through all halls.
What is special about the Taiwan Pavilion, the Taiwanese common booth?
Keim: Exhibitors in the Taiwan Pavilion have their own booth but all with Taiwanese image design. "Made in Taiwan" has its reputation and with the Taiwan Pavilion one wants to strengthen the power. Visitors can easily find multiple suppliers in the Taiwan Pavilion at Hall 3 and Hall 5.
Natascha Mörs © B. Frommann
The Interview was conducted by Natascha Mörs.