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Weather Programme Helps the Aged
For the next three months an independent weather forecaster will help raise awareness of Help the Aged by displaying the Charity’s logo during its long range forecast.
The logo will be displayed on weather maps during the programme’s long term forecast for autumn which is screened across the UK, Western Europe and parts of Russia.
The charitable opportunity to promote Help the Aged will also include information on the work of Charity and its website in the credits so that viewers can access more information or make a donation.
The link between Positive Weather Solutions and Help the Aged is most fitting given the Charity’s annual winter campaign which works to help prepare older people for the cold months of the year.
Mark Whatham, Head of Publishing and Corporate Communications, explains: “At Help the Aged we are always looking for new opportunities to create awareness of the Charity’s work in helping disadvantaged older people in the UK and overseas, and new media outlets that enable us to reach isolated older people, so we were extremely interested when we were approached by Positive Weather Solutions.
“For the past four years Help the Aged has campaigned to protect older people from preventable cold-related illnesses that cause over 25,000 excess winter deaths among the older population each year. The Positive Weather Solutions programme will give older viewers or friends and family of older viewers the opportunity to contact the Charity to access information about our services or make a donation to help ensure the Charity continues its vital work.”
The broadcast will appear on Sky Channel 167 on Thursdays at 6:25pm and Saturdays at 7:55pm.
- More about Help the Aged at: www.helptheaged.org.uk