Topic of the Month July: The Unappreciated Consumer - Accessible Shopping

 
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Whether you use a rollator walker or a wheelchair - in many stores you need to squeeze yourself through the aisles. Shopping is no fun this way. More and more retailers realize though, that senior citizens and people with disabilities are important for their daily business. To find out what consequences this insight brings, please read our Topic of the Month July: The Unappreciated Consumer - Accessible Shopping.

The customer is always right, says a proverb. Yet not all stores really cater to the needs of all its customers. Senior citizens and people with disabilities often have no idea, where they can shop comfortably without facing any barriers. Now a nationwide seal of approval wants to change that.
- Technical Control Board for a Barrier-Free Shopping Experience

Turn left at the next traffic light. The familiar voice on the navigation system guides drivers who don’t have a sense of direction through unknown streets. By comparison, blind people have a much harder time, if they don’t find their way in their surroundings. Now a shopping centre in Berlin offers blind and visually impaired customers at least some help during shopping – with a Blind-Guiding System.
- Shopping as a Blind Person: “Customers Should also Dare to Go Shopping by Themselves“

Our topics at a glance
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