AUF AUGENHOEHE is a fashion label that has specifically focused on the needs of little people. In order to continue to work independently and outside the normative fashion industry, the start-up needs support from as many people as possible. For this reason, AUF AUGENHOEHE started a crowdfunding campaign on December, 4th 2017.
The label AUF AUGENHOEHE wants to start the production of a collection especially for little people. For this purpose a crowdfunding campaign has now been launched.
According to the BKMF, the Federal Association of little people and their families, about 100,000 people are affected in Germany. People of short stature are largely ignored by the fashion industry. AUF AUGENHOEHE would like to change this!
The project was the result of a conversation between founder Sema Gedik and her cousin, who is affected by dwarfism. "My cousin Funda told me over a cup of coffee of the disappointment, to not find any clothes in a fashion store that fit", recalls Sema Gedik. "At the time I was not aware that no standard clothing sizes for little people exist, even though I had some relation to this subject through my cousin." Spontaneously fashion designer Sema Gedik decided to tackle this problem and founded a fashion label for little people.
First, it was necessary to develop a standard clothing size chart. For this purpose, more than 400 affected persons from Germany, Spain, Chile and Bolivia were measured, whose data was analyzed for a meaningful size chart. "Based on this evaluation, we succeeded in developing a first collection for women and men of short stature. We are very happy that the first hurdle has been overcome and now we want to start production."
The Berlin Label AUF AUGENHOEHE makes stylish fashion. The label already proved this at the Mercedes Benz Fashion Week in July 2015, when the young designer Sema Gedik and her models were able to show the fashion of AUF AUGENHOEHE on the catwalk of the Graduate Show and received very positive feedback from the press and the audience.
The Team of AUF AUGENHOEHE currently consists of founder Sema Gedik, co-founder and product manager Jan Siegel and graphic designer Laura Knoops. AUF AUGENHOEHE is currently funded by the scholarship of the Startup Incubator Berlin and the European Social Fund (ESF). In order to be able to continue operating independently from the mass market, AUF AUGENHOEHE is starting a crowdfunding campaign, on December, 4th 2017. Together with its supporters, the fashion label wants to take the next step and go into production with a collection especially for short people. In addition to the financing of the first production, the collected money will be used for the development of new garments and the research of shoes for the needs of little people.