Customers with disabilities demand diverse accessible concepts -- REHACARE Trade Fair

Customers with disabilities demand diverse accessible concepts

Let’s assess the situation: we asked around the social networks. What do people with different types of disabilities experience day-to-day when they go shopping? We wanted to find out what barriers they encounter, how they deal with them and what they expect from the retail industry.

01.04.2016

Photo: Special shelf that can be lowered for more accessibility for wheelchair users; Copyright: beta-web/Lormis

This lowerable shelf was presented at the trade fair EuroShop 2014 in Düsseldorf. Wheelchair users can lower the wanted products to their height by pushing a button; © beta-web/Lormis

Wheelchair accessible shopping

Photo: Norbert Sandmann while shopping with a wheelchair accessible shopping cart; Copyright: handicap-na-und.de

Norbert Sandmann likes using a wheelchair accessible shopping cart in the supermarket. But those carts do not work well with all kinds of wheelchairs and they also offer less storage place; © handicap-na-und.de

"We must stay outside"

Photo: Door of a dressing room with the symbol for wheelchair users; Copyright: beta-web/Lormis

Dressing rooms often do not offer enough space for customers in a wheelchair; © beta-web/Lormis

Considering not just wheelchair users

Photo: Magnifying glass on a shopping cart; Copyright: beta-web/Lormis

More and more drugstores offer magnifying glasses on their shopping carts. This is a good service for visually impaired people; © beta-web/Lormis

One alternative: shopping online

Raising accessibility awareness

Requirements to be met by retailers for different types of disabilities

(based on the received answers; please note that this list is not meant to be exhaustive or universally applicable)

Customers with limited mobility:

Visually impaired and blind customers:

Hearing impaired and deaf customers:

Customers with autism or trauma disorders:

Short statured customers:

General requirements:

Photo: Nadine Lormis; Copyright: B. Frommann

© B. Frommann