An association is an alliance of several organizations, companies or corporations aimed at implementing projects of common interest. However, associations are also a sign of quality in a way, since the candidates must meet the interests and share the values of the members. If you know an association’s objectives, you also know what you can expect from its members. This is also the case when it comes to the European Mobility Group (EMG). This non-profit organization is a union of leading European automotive adaptation and conversion companies.
Meanwhile, the EMG logo is also a seal of quality and approval. "EMG provides information about companies working to the same standards of quality and customer service, so that customers seeking specialists in this sector can be reassured that any company bearing the EMG logo can be trusted to deliver the highest standard of service and expertise", according to Campbell McKee, President of the EMG.
The reasoning behind this is clear: Apart from adding an influential voice to the automotive sector and being a quality guarantor for customers, their focus is also on boosting and advancing each other with expertise and developing technical innovations and solutions to customer problems and concerns. EMG was formed in 1987 and now includes nearly 50 European companies under one roof. Approximately 30 of them will also be showcasing the diversity of this industry sector as exhibitors at this year’s REHACARE in Düsseldorf.
Yet despite its 30th anniversary, the group still has many big plans. As McKee says, "Key issues for EMG regarding the future of the sector include understanding and benefitting from major automobile trends, including the potential for autonomous driving in relation to disabled drivers, and the major changes in fuel and battery technologies which are coming fast."