Rio 2016 unveils official slogan for Olympic and Paralympic Games


The Rio 2016 organising committee has revealed the official slogan for the first Olympic and Paralympic Games in South America: "A New World". The motto and the accompanying manifesto were revealed in a special ceremony at Barra Olympic Park on the afternoon of Tuesday (14 June).

Photo: Screen with the official slogan for Rio 2016: A new world; Copyright: Rio 2016

A new world: The slogan was revealed to the world's media at a ceremony in Barra Olympic Park; © Rio 2016

Along with the Olympic torch, the medals and the mascots, the slogan plays a major part in creating the unique identity of each Olympic Games.  For Rio 2016, the core values of the slogan and the manifesto are unity, respect for diversity and the will for change.

"It is what the Olympic movement is all about  – changing the world for the better" said Thomas Bach, the president of the International Olympic Committee (IOC) at the event. 

"Here in Rio you will make of it a great experience. Because there will be a Rio de Janeiro before the Games and another after, a new and better city. The future is for the youth of Brazil. See you in 52 days."

Citius. Altius. Fortius. The famous Latin words of the Olympic motto, which mean "faster, higher and stronger," serve as a starting point for the creation of slogans and manifestos for each edition of the Games.

Four years ago, London 2012 used the phrase “Inspire a generation” to bring the message of the Games to young people. At Beijing 2008, the message was one of unity in the phrase “One world, one dream." In 2004, Athens celebrated the return of the Games to Greece with the simple slogan: “Welcome home.”

"Our legacy is the desire for a better world," Rio 2016 brand director Beth Lula said. "The slogan is the brand's promise to society. We live in a world that is undergoing huge transformations. At Rio 2016 we want to create a better world and leave this as a legacy to the generations to come."

The manifesto in full

Building a new world.
With new eyes, new examples, new heroes.
Making new friends, creating new families.
Breaking down barriers.
Respecting one another, what is different, alternative – celebrating what is new.
Promoting gatherings, mixtures, unity – peace can be one step away, right there!
Surprising with new gestures.
Adopting new attitudes: all you need is the desire to change.
Because life is movement, passion, transformation.
Together, we can transform the world.
And this victory will be for all of us.
RIO 2016
A NEW WORLD; Source: Rio 2016

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