All of them focus on emphasizing that they lead a normal life. For example, Leeroy Matata says that every person has strengths and weaknesses, whether he or she is tall or small, sits in a wheelchair or not. "If there are problems, it usually stems from lack of knowledge and/or reservations. But that’s exactly the point where social media can help make people aware of these problems." However, the wheelchair basketball player doesn’t want to be preachy and this is actually not the primary focus of his channel. "I simply want to entertain people and if I am successful, I have set the wheels in motion to change people’s mindset."
Like Leeroy, others also don’t want to primarily promote tolerance and participation, but prefer to make funny videos. That’s why you can find your typical challenge and prank videos on the channels of Luca Kumm or Welat Ekingen, who is part of the PrankTV MS channel.
At the international level, the American Christina Stephens or AmputeeOT as she is known on YouTube, has already attracted attention in 2013 in a video where she built herself a prosthetic foot using Lego pieces, making her an internet sensation. The deaf occupational therapist still runs her own channel and posts about deafness in the U.S. or prosthetics and things you can do with them. And just like the German YouTubers, she does it all with a lot of wit and a touch of self-deprecating humor.
Keenan Cahill a person of short stature, also achieved YouTube fame thanks to his lip dub videos of recent hits. The American loves to be in front of the camera and performs songs by Katy Perry, Ariana Grande or DJ David Guetta. Keenan even had visits from artists 50 Cent and Jennifer Aniston on his channel.
Robyn Lambird a.k.a. ATREXLIFE follows a different approach with her channel. The woman from Australia has cerebral palsy. She is not just a wheelchair racer but also a model who vlogs about fashion and lifestyle on her channel. Meanwhile, the rights of people with disabilities are also a recurring theme on her channel.
Whether they see themselves as activists or just want to entertain others – social media enables them to interact with their followers and create a more realistic image of people with disabilities. In doing so, they do their part to promote inclusion. Kübra also sees this opportunity as given, but also says: "You can hear us more than before. That is good progress, but far from enough."
They may not be activists as such, but no matter which channel you watch, all of these examples show that the prejudice of thinking people with disabilities need to be pitied is unjustified. They have a lust for life, a great sense of humor and they are charming. And they are seen and heard. And this alone is a change that should not be underestimated, which may eventually bear lasting fruit in society as well.