Customers with disabilities demand diverse accessible concepts


Photo: Special shelf that can be lowered for more accessibility for wheelchair users; Copyright: beta-web/Lormis

This lowerable shelf was presented at the trade fair EuroShop 2014 in Düsseldorf. Wheelchair users can lower the wanted products to their height by pushing a button; © beta-web/Lormis

Wheelchair accessible shopping

Photo: Norbert Sandmann while shopping with a wheelchair accessible shopping cart; Copyright:

Norbert Sandmann likes using a wheelchair accessible shopping cart in the supermarket. But those carts do not work well with all kinds of wheelchairs and they also offer less storage place; ©

"We must stay outside"

Photo: Door of a dressing room with the symbol for wheelchair users; Copyright: beta-web/Lormis

Dressing rooms often do not offer enough space for customers in a wheelchair; © beta-web/Lormis

Considering not just wheelchair users

Photo: Magnifying glass on a shopping cart; Copyright: beta-web/Lormis

More and more drugstores offer magnifying glasses on their shopping carts. This is a good service for visually impaired people; © beta-web/Lormis

One alternative: shopping online

Raising accessibility awareness

Requirements to be met by retailers for different types of disabilities

(based on the received answers; please note that this list is not meant to be exhaustive or universally applicable)

Customers with limited mobility:

Visually impaired and blind customers:

Hearing impaired and deaf customers:

Customers with autism or trauma disorders:

Short statured customers:

General requirements:

Photo: Nadine Lormis; Copyright: B. Frommann

© B. Frommann