The adaptive fashion industry is not just about functionality. It is also about aesthetics and being able to express one's own style in a tasteful way. Customers are often actively involved in the development of fashion lines.
Rolling Pants, a company specializing in "multifunctional yet stylish fashion", has a creative advisory board. Its tasks include testing the collections in everyday life, providing feedback and helping to optimize the garments.
Brands such as Kinetic Balance have their own design philosophy. Brand ambassadors provide feedback, inspiration and their own stories about adventures or sporting challenges on the website.
In contrast, master tailor Jessica Lewerentz, who has been running the Fadenstolz label since 2013, focuses on customized individual items: "My wish was that wheelchair users shouldn't just have to wear what is somehow available but should be able to have just as much choice as non-wheelchair users."
Fashion designer Anna “Fee” Franken, who runs Wundersee® Fashion, has been offering "accessible designer fashion that fits and stands" since 2022. In addition to wheelchair-accessible design, she also attaches particular importance to feminine cuts. Her label also guarantees sustainability in terms of materials and production, recycled packaging and fashion made in Germany.
These examples show impressively how networking and exchange can ensure that diversity is created, and niches are gradually filled.