Ms. Gedik, why is ready-to-wear fashion designed for little people so important to you?
Sema Gedik: Ready-to-wear fashion, or mass-produced ready-made garments have been the clothing industry standard for many decades. This democratization of fashion suddenly gave a larger number of people access to fitted and fashionable clothing. But off-the-rack clothing only covered the purported mass market. In an attempt to offer fashion for everyone, clothing solely catered to a specific body type. People with short stature did not fall into this category and were subsequently simply ignored by people in the fashion industry. Yet in this day and age, fitted, comfortable and fashionable clothing should be made accessible to all. That’s why we make fashion for little people and in doing so, promote equal participation in fashion and lifestyle.
What makes your fashion unique and stand out from the crowd?
Gedik: Our fashion designs are primarily suited to everyday wear. Whether they go to school, the office or a board meeting, our goal is for our customers to be able to wear the types of clothes that reflect their personality without the need to sacrifice style and comfort.
How do you develop the clothing sizes for your company?
Gedik: This process requires extensive research. I took measurements of nearly 500 people with short stature around the world and collected over 13,000 body stats. My team and I then developed special software to analyze the bodily proportions and derive the proper clothing sizes. That being said, our research actually never stops. We continue to measure people with short stature to optimize our data. This is especially important to ensure a perfect cut and fit.