munevo strengthens assistive technology strategy with Geoff Purtill

Munich-based munevo has announced the appointment of Geoff Purtill as an independent strategic advisor to its advisory board. The move comes as the company continues to scale its smart glasses wheelchair control system and expand its footprint in global assistive technology markets.

Purtill brings extensive leadership experience from the complex rehabilitation technology (CRT) sector, including senior roles in global wheelchair manufacturing. His expertise spans international markets such as the U.S., EMEA, and APAC, as well as manufacturer ecosystems and clinical distribution channels.

As munevo increases its activities worldwide, particularly in the U.S. market, Purtill will support the management team in shaping strategic partnerships and strengthening the company’s market presence.

Claudiu Hidas, CEO of munevo, emphasizes the importance of this addition: "We are incredibly proud to welcome a leader of Geoff Purtill’s caliber to our advisory board. As we expand our global operations and strongly enter the U.S. market, access to Geoff Purtill’s global expertise and extensive industry network is a decisive advantage for us. His experience will help us connect clinical excellence with enterprise-level distribution, ensuring that more people with severe mobility impairments gain access to our technology."

A key priority of the collaboration will be to deepen relationships with global wheelchair manufacturers and enhance clinical adoption. This reflects a broader trend in the rehabilitation technology industry, where integration between clinical practice and scalable distribution is becoming increasingly important.

Purtill’s role will include:

• Advising on global market expansion strategies
• Supporting partnerships with wheelchair manufacturers and providers
• Contributing to the development of clinical training programs
• Strengthening alignment between clinical application and commercial scaling

At the core of munevo’s portfolio is the munevo DRIVE system, a certified smart glass-based solution that enables users to control powered wheelchairs and digital environments through intuitive head movements. The technology is designed for people with severe mobility impairments and limited hand function.

Purtill highlights the relevance of this approach: "I have followed munevo’s innovative approach to alternative drive controls with great interest. The munevo DRIVE system offers a level of dignity and independence that revolutionizes the traditional wheelchair market. I am very excited to support Claudiu and his team in expanding this technology globally and ensuring it reaches the therapists and users who need it most."

For stakeholders across the assistive technology and rehabilitation market, the appointment signals several developments:

• Increasing globalization of niche assistive solutions
• Stronger collaboration between manufacturers, clinicians, and tech providers
• Growing demand for alternative wheelchair control systems
• Continued expansion of smart assistive devices into mainstream care pathways

As munevo continues to scale internationally, the integration of strategic expertise at board level reflects the company’s focus on sustainable growth and broader access to assistive technologies.

REHACARE.com; Source: munevo GmbH